Artwork Guidelines

MasterImage is well equipped to receive your artwork digitally and prepare your file for sublimation printing.

Send us your files using email (10-MB limit), FTP (call us for information), CD or DVD. To save disk space, use JPGs, PDFs or PNGs. In some cases, compressing files (to ZIPs, SITs, or self-extracting archives) may save some space.

The problem of color accuracy is well known. For color accuracy, send an Iris, matchprint or other high-quality proof. Note: a typical inexpensive desktop color printout may not provide adequate reference, as colors will differ substantially depending on a number of factors. Alternatively, if you have spot-color art, you can provide us with a black and white copy containing Pantone color identification. If you have any questions, please call us. Keep in mind that non-CMYK (non-process) colors will not render accurately, so expect some color shift, especially with particularly vibrant colors. The good news is that photographs are less likely to experience much color shifting than vector art (or line art).

As with traditional artwork, if your design is to bleed off the edges, appropriate bleed area must be provided.

Adobe Photoshop (or other raster graphics)

Photoshop files should be sent to us at 100% size in CMYK mode and at a resolution of 300 dpi (dots per inch) or higher. When saving your art, we suggest you save as a Photoshop document in layers whenever possible. All flattened artwork should be sent with a separate layered Photoshop file. If you are working in RGB mode it is critical that you convert your image to CMYK before sending it to us. This conversion can cause up to a 30% shift in color.

Adobe Illustrator

When working in Illustrator, please make color selections using the Pantone colors in the Pantone selection mode. Do Not Use CMYK Values. Convert fonts to outlines and provide all linked and embedded artwork. Alternatively, you may save the artwork to a high-resolution PDF, in which case fonts are normally embedded.

QuarkXPress

When sending Quark files, be sure to include all artwork and fonts used in the document. Or save as a high-resolution PDF.

CorelDraw

We can accept artwork prepared in Corel from the PC when it is converted to Illustrator format. Corel provides this option as either a “Save as” or “Export” option. It has been brought to our attention that when converting a CorelDraw file with a fill pattern it will not translate to Illustrator. These patterns will have to be created manually. Any artwork coming from CorelDraw that requires a bleed must have the Power Clip turned off. If not, only what is inside of your clipping box will translate to Illustrator; all clipped information will be lost. To avoid font problems, we suggest that you convert your text to curves. When you provide artwork on disk, please provide both the CorelDraw file and the new Illustrator version along with a hard-copy proof.

FreeHand

When working in FreeHand, please make color selections using the Pantone colors (Do Not Use CMYK Values, as this will create problems when trying to match colors). To avoid font problems we suggest that you create outlines for your text. Please provide all linked or embedded artwork.

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